![]() Their initial 15 second plug on Saturday Night Live lit a fire under the song, making the 15-second preview a viral hit overnight. Incidental viral marketing happens when a piece of content spreads by itself, with no initial plan or effort by the original content creator.Īn example of purposeful viral marketing is Daft Punk’s first teaser for their 2013 album Random Access Memories.Purposeful viral marketing happens when there is a tactical and dedicated plan in place to make a piece of content go viral.Generally speaking, there are two types of viral marketing: purposeful and incidental. Once the content is created, the next step is to get that content in front of as many faces as you can. This is where viral marketing comes into play. If it doesn’t, it’ll end up in the social media graveyard.īut creating something worth sharing isn’t enough on its own. The first step in viral marketing is to create something worth sharing. The content gives users something to do/share/create.The content is associated with big artists/celebrities.The content is genuinely unique and creative.Most successful viral campaigns will include one or a few of the following techniques:
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